Roku Eyes Enhanced Advertising Tech - Inks Pact With Fandango To Boost Ad Campaign Analytics

Nabaparna Bhattacharya

June 13, 2024

Roku, Inc. (NASDAQ:ROKU) announced plans for a new CTV relationship with online movie ticketing service Fandango.

This relationship will enable theatrical advertisers to measure the impact of their Roku ad campaign through Fandango ticket sales attribution.

According to Benzinga Pro, ROKU stock has lost over 27% in the past year. Investors can gain exposure to the stock via ARK Innovation ETF (NYSE:ARKK) and ARK Next Generation Internet ETF (NYSE:ARKW).

“As the daily lead-in to television for U.S. households with nearly 120 million people, Roku has the scale and creative canvas to find entertainment enthusiasts and bring studios front and center throughout the Roku moviegoer’s journey,” said Kristina Shepard, Vice President of Global Advertising Sales, Roku.

Under the pact, Roku is set to join Fandango360, Fandango’s advanced marketing insights tool for optimizing marketing spend to boost ticket sales.

Roku users frequently visit cinemas, offering advertisers valuable insights. Enhanced advertising ties enable Roku to track campaign impact on consumer behavior, facilitating improved ticket sales.

“Our exciting collaboration with Fandango will give studios valuable insights into their campaigns,” Shepard added.

Yesterday, the company unveiled Roku Exchange, an advertising technology solution designed to bridge ad inventory with advertiser demand directly.

This platform represents a significant advancement in streaming-first advertising technology.

“Roku Exchange is the mediation layer that serves ads and enriches impressions, based on Roku data from over tens of millions of streaming households,” said Louqman Parampath, VP of Product Management, Roku.

Roku Exchange is integrated with the Magnite supply-side platform (SSP), positioning it as a central hub for supply integrations, fair auctions, and ad decisioning within Roku’s platform.

Price Action: ROKU shares are trading lower by 4.26% to $53.96 at last check Thursday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Read Next: XPeng’s Mona Sub-Brand Following NIO’s Onvo? Launches Debut Model M03 Powered By BYD Batteries

Photo by rafapress on Shutterstock

Recommended

Elon Musk's Chilling Warning for Humanity - Ad

Elon Musk's Crazy New Experiment...REVEALED - Ad

Warren Buffett's "Mystery Stock" - Ad

President Joe Biden faced a challenging time during the recent presidential debate, leaving Democrats anxious about his ability to secure a second term.

What's Going On With Ocean Power Technologies Stock After Hours?

Ocean Power Technologies said it signed an Original Equipment Manufacturer agreement with Teledyne Marine, a division of Teledyne Technologies in an effort to to enhance Ocean Power's product offerings and drive innovation within the industry.

The Tiny Tech Disrupting the $28.4B Hospital Infection Epidemic

The Tiny Tech Disrupting the $28.4B Hospital Infection Epidemic - Ad

Hospital-acquired infections are a silent killer, but one small company's nanotechnology could put an end to this costly crisis. Their proactive approach is turning heads in the healthcare industry.

Capcom's Street Fighter Film Locked For 2026 Despite Director Shift

Sony Pictures announces the release date for the new Street Fighter movie. Get the updates on Capcom's video game adaptation

Applications Are Open: Kentucky Set To Roll Out Medical Cannabis In 2025

Kentucky opens applications for medical cannabis permits, targeting early 2025 rollout. Details on participation for businesses and patients

The END of Joe Biden

The END of Joe Biden - Ad

One of my political operatives just handed me this story: "Weeks from now, Joe Biden's political career will go down in flames..." I didn't believe it either. But then he sent me the details... Believe it or not, this new scandal is bigger than anything related to Trump, the economy, foreign affairs or even Biden's sagging poll numbers.

Coinbase Shares Spike After Company Unveils Stripe Collaboration To Streamline Crypto Payouts

In a significant move for the cryptocurrency world, leading digital asset exchange Coinbase Global Inc. (NASDAQ:COIN) and payment processing giant Stripe have unveiled a strategic alliance aimed at enhancing cryptocurrency payment solutions.

Bitcoin Continues Sideways Despite $21M ETF Inflow On Wednesday

Bitcoin spot ETFs saw net inflows of $21.5 million, signaling a shift in investor sentiment. Experts will discuss this and more at Benzinga's event.

Weekend Trading: The Key to Conquer Volatility with Tim Sykes!

Weekend Trading: The Key to Conquer Volatility with Tim Sykes! - Ad

Discover the power of weekend trading with Tim Sykes' strategy. Turn market turbulence into your advantage. Trade with us and win in any market condition.

Hawaii: Cannabis Decriminalization Bill Fails Amid Unified Legislative Opposition

The cannabis decriminalization bill, SB2487, faced rejection from both supporters and detractors in Hawaii's state legislature

Biden In Trouble: Trump Dominates Swing States, Ties In New Battleground State Won By Democrats In 12 Straight Presidential Elections

A new 2024 election poll makes a change to what the top seven swing states are. The move and poll results could have Joe Biden worried.

America Has New Type of Money, Making Some Rich...Should You Get It?

America Has New Type of Money, Making Some Rich...Should You Get It? - Ad

One of America's most controversial CEOs says, "A new form of money in America is making some people (including Elon Musk, Jeff Bezos, and 17 of America's 25 wealthiest individuals), rich. It has nothing to do with gold, bitcoin, or anything like that, but it's 100% legal. The problem? Few Americans have a real understanding of how it works.

Dog fight! Joey Chestnut out of July 4 hot dog eating contest due to deal with rival brand

NEW YORK (AP) — America’s perennial hot dog swallowing champion won’t compete in this year’s Independence Day competition due to a contract dispute, organizers said Tuesday.

Trump Reportedly Makes Decision On VP Pick, Says Running Mate Will Be At Debate

Former President Donald Trump has made a decision on his vice presidential nominee for the forthcoming election.

What's the Big Thing Musk, Bezos and Tim Cook All Have in Common?

What's the Big Thing Musk, Bezos and Tim Cook All Have in Common? - Ad

XPeng's Flying Car Takes Off In China, Aims For Commercialization By End Of The Year

China's XPeng Inc. successfully showed off its flying car, the X2, at a trade fair, signaling a push towards commercialization in the low-altitude economy.

Tesla Recalls More Than 11,000 Cybertrucks Over Applique Detachment Risk And Nearly 12,000 For Windshield Wiper Flaw

Tesla is recalling over 11,000 Cybertrucks due to concerns about the sail applique coming loose and 12,000 for issues with the windshield wiper.

Big Tech Is Spending Billions Each Month on This AI Superproject

Big Tech Is Spending Billions Each Month on This AI Superproject - Ad

Big Tech is committing billions each month to the construction of these AI mega data centers. This is where Nvidia, comes in. It's quietly leaning on a set of what we call Silent Partners to get the job done. These companies could benefit greatly from this next wave of the AI boom.

What's Going On With Taiwan Semi Stock On Wednesday?

Taiwan Semiconductor Industry to maintain global lead for 8-10 years, urged to ensure research security and develop grand strategy for changing supply chains.

Apple Chip Veteran Joins Sam Altman-Backed AI Startup To Lead Hardware Engineering

Rain AI, a San Francisco-based startup, has appointed a former Apple Inc. chip executive to head its hardware engineering division. The new hire is expected to play a crucial role in the company's quest to develop innovative semiconductors for artificial intelligence.

Google CEO: This Is likely Bigger Than Electricity

Google CEO: This Is likely Bigger Than Electricity - Ad

Electricity reshaped the economy, creating the FAANG stocks and boosting GDP by over 4,900%. AI is going to do it again.

Elon Musk's Parents Weren't Interested In Moving To The US, But He Got The Paperwork Done For Everyone Except His Father: 'You'll Never Be Successful'

Elon Musk's journey to the U.S. began without his father Errol Musk's support, highlighting a strained relationship and significant family tensions.

Bitcoin Fails To Get A Mention In The Fiery Trump-Biden Presidential Debate, Coins Themed Around The Two Tumble

The first 2024 presidential debate between incumbent Joe Biden and challenger Donald Trump turned out to be a dampener for cryptocurrency enthusiasts, with no mention of Bitcoin (CRYPTO: BTC) or significant policy issues surrounding what many anticipated to be a key election to

Man Who Called Nvidia at $1.10 Says Buy This Now...

Man Who Called Nvidia at $1.10 Says Buy This Now... - Ad

In 2004, a man predicted Nvidia's rise. Now, he says a new company, which IPO'd in 2023, could soar like Nvidia. It signed a major deal with Apple for its AI tech in iPhones and iMacs. Could it be the next trillion-dollar company? See why he believes it's among "The Next Magnificent Seven."

Assault on US avocado inspectors in Mexican state led to suspension of inspections

MEXICO CITY (AP) — Two employees of the U.S. Agriculture Department were assaulted and temporarily held by assailants in the Mexican state of Michoacan, prompting the U.S. government , the U.S. ambassador to Mexico said Tuesday.

Novo Nordisk Buys 2seventy's Hemophilia A Program, Divestiture Supports Exclusive Focus On Abecma

2seventy Bio finalized an asset purchase agreement with Novo Nordisk involving the Hemophilia A program and in vivo gene editing technology. The 2seventy bio team will join Novo Nordisk, focusing on advancing the technology.

America's 'Silent Invasion' - Is Your Town in the Crosshairs?

America's 'Silent Invasion' - Is Your Town in the Crosshairs? - Ad

A silent invasion is happening all over America. It has nothing to do with the border but will end with even more disastrous results. Why? A faceless entity is coming by air, rail, port, and highway. What does it mean for you and your money? There's still time to prepare, but you must act today.

Silicon Valley-backed voter plan for new California city qualifies for November ballot

SAN FRANCISCO (AP) — A Silicon Valley-backed initiative to build a for up to 400,000 people in the San Francisco Bay Area has qualified for the Nov. 5 ballot, elections officials said Tuesday.

What's Going On With Cheche Group Shares Today?

Cheche Group shares rise as it expands insurance collaborations with BAIC Group's Beijing Anpeng, enhancing ties with new energy vehicle manufacturers in China.

What President Biden's New Law Means for Investors

What President Biden's New Law Means for Investors - Ad

President Biden just signed a new law approving billions of dollars for one small but growing industry, and investors like Bill Gates and Peter Thiel are all over it. This expert just went public with all the details, including which stocks to jump on immediately.

Morgan Stanley Picks This Taiwanese Chip Designer As 'Unique Nvidia Proxy'

They anticipate Aspeed will gain additional traction in smart city and factory projects, which should positively influence the company's gross margins.

Event Contract Trading Signals Uncertainty In Apple Monopoly Case During WWDC

Apple's chance of being seen as monopoly fluctuated during WWDC, with event contract trader Kalshi reporting a high of 68% on April 11.

Warning: Not Biden, Not Trump -- D.C. Shock Coming July 31st, 2024

Warning: Not Biden, Not Trump -- D.C. Shock Coming July 31st, 2024 - Ad

In less than 30 days, a looming D.C. shock could cause market volatility to go nuclear... It'll be complete chaos for anyone caught on the wrong side of the trade.

Trump Vs. Biden: Latest Poll Reveals Clear Impact Of Ex-President's Conviction On Voters In Tightly Contested Race

Ahead of the 2024 presidential election, former President Donald Trump has seen a decline in support following his recent conviction.

Four Cornell College Educators Stabbed In Northeast China, Say US Officials: Report

Four American educators from a small Iowa university were reportedly stabbed in a public park in northeast China's Jilin province over the weekend, according to U.S. media and U.S. government officials.

After Conviction, There Could Be More Bad News for Trump

After Conviction, There Could Be More Bad News for Trump - Ad

Former advisor to the CIA, the Pentagon and the White House Jim Rickards just dropped this Trump election bombshell. For the sake of our country...I hope he's wrong. Because if he's right, you need to prepare now.

Why Alibaba Stock Could Rally: Golden Cross In Sight

Alibaba is nearing a bullish Golden Cross, with strong AI and cloud ambitions, despite facing competition and bearish momentum. Solid business, attractive valuation, and potential uptrend signal future growth.

Will Your iPhone Support New Apple Intelligence Features? Here's What You Need To Know

Apple has announced a suite of AI-powered features for iPhones, calling it Apple Intelligence. However, these features will be limited to select iPhones.

Warning: 2024 Election Year (New AI)