World Economic Forum: "Arguably the Most Exciting Human Discovery Since Fire"

Sam Altman, Bill Gates, and Mark Zuckerberg are all investing vast sums of money into a radical technology. According to Bloomberg, this could become 10 times bigger than AI, quantum computing, electric vehicles, cryptocurrencies, and robotics combined. And one stock is at the center of it all.

Women's cleat-maker partners with top-tier USL Super League

WYATTE GRANTHAM-PHILIPS
April 24, 2025

NEW YORK (AP) -- The players union for the USL Super League has partnered with women's soccer footwear company IDA Sports to provide its cleats to all of the league's athletes.

Texas-based IDA Sports is the only company devoted solely to soccer footwear specifically engineered for women, based on biomechanical needs.

The partnership with the USLPA was announced on Thursday. All interested players in the USL Super League will receive IDA Sports Rise Elite cleats for game day. The players will also provide feedback that will help the company with future designs.

The eight-team USL Super League is currently in its first season. The pro league sits at the top of the women's soccer pyramid in the United States.

"Like the USL Players Association, IDA's number one priority has always been to support and provide the best resources to women athletes," IDA Sports co-founder Laura Youngson said in a statement. "We are thrilled to expand our network to include the talented players of the USL Super League, who are changing the landscape of the women's game in the United States, something we at IDA focus on every day."

IDA Sports partnered with the National Women's Soccer League Players Association for the release of its Rise Icon cleat that celebrated Women's History Month. A portion of the sales went to the NWSLPA.

___

AP soccer: https://apnews.com/hub/soccer

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