Donald, Melania Trump Meme Coins Are A Personal Brand Play, Says Anthony Pompliano

Khyathi Dalal

January 22, 2025

Anthony Pompliano, founder and CEO of Professional Capital Management, discussed the rise of branded “meme coins” like those tied to Donald and Melania Trump.

What Happened: Speaking with CNBC on Tuesday, Pompliano likened meme coins to digital trading cards—speculative assets with value primarily driven by branding and perceived scarcity rather than underlying business fundamentals.

Cryptocurrency	Price	Market Cap	24-Hour Trend	Since Launch
OFFICIAL TRUMP (CRYPTO: TRUMP)	$39.52	$7.9 billion	+2.9%	+509.4%
Official Melania Meme (CRYPTO: MELANIA)	$3.79	$728.3 million	-0.3%	-48.2%

Commenting on Trump and Melania Coins, he described them as examples of leveraging strong personal brands in the digital financial space.

He noted that Trump's track record in business and his widely recognized personal brand amplify investor interest, even amid concerns about the coins’ financial foundation or potential conflicts of interest.

Pompliano explained that perceived scarcity often contributes to the value of these coins, much like Bitcoin or rare art, but their speculative nature makes them highly volatile.

He urged investors to critically assess the long-term value of such assets.

Also Read: Bitcoin Could Drop Up To 20% As Trump ‘Hope’ Fades, Standard Chartered Warns

Why It Matters: Pompliano highlighted how retail investors play a pivotal role in propelling these assets, much like Dogecoin's (CRYPTO: DOGE) meteoric rise despite its origins as a joke.

He contrasted this retail enthusiasm with institutional acceptance of Bitcoin (CRYPTO: BTC), which has gained legitimacy as a digital asset.

However, he cautioned that meme coins, including Trump-themed tokens, lack tangible business backing and pose significant investment risks.

Critics, such as Dave Portnoy, have likened some meme coins to Ponzi schemes, further emphasizing the need for caution

Pompliano also highlighted Bitcoin’s dominance as a legitimate investment, noting its superior performance compared to traditional assets like the S&P 500, gold and Berkshire Hathaway.

Read Next:

Strategic Bitcoin Reserve Probability Up To 64% Despite Trump Silence On Crypto

Image: Shutterstock

Recommended

A Historic Gold Announcement Is About to Rock Wall Street - Ad

FDA Submission Expected This Summer - Invest Before It Happens - Ad

The Missing Ingredient for Big Tech's $3T Recipe? - Ad

Trump's Big, Beautiful Bill offers a $6,000 senior bonus deduction from 2025-28. Couples can save $12,000. Retirees with incomes up to $75,000 benefit most.

Trump Says Jerome Powell Should 'Resign Immediately' After FHFA Director Alleges Fed Chair Lied About $2.5 Billion Renovation Plan

In Big Tech Just Before Congressional Hearing: ReportTrump wants Powell gone over testimony liesTrump demands Powell's resignation after accusations of misleading testimony from Federal Housing Finance Agency Director. Trump has been critical of Powell in the past.

Is Elon's Empire Crumbling?

Is Elon's Empire Crumbling? - Ad

Jeff Brown - the legend who called Tesla and Nvidia early - says Elon is about to launch a $25T AI revolution. This isn't another chatbot. It's real-world AI that could 14X the impact of ChatGPT. But after July 23rd, it may be too late.

A judge resisted Trump’s order on gender identity. The EEOC just fired her

The federal agency charged with protecting workers’ civil rights has terminated a New York administrative judge who , including President Donald Trump’s executive order decreeing male and female as .

Cathie Wood's Alpha Surge: $250 Million Circle Windfall, Big AMD Buys

Cathie Wood, founder and CEO of ARK Invest, has recently been on a hot streak of successful and high-profile trades through her flagship ARK ETFs.

The Tesla Shock Nobody Sees Coming

The Tesla Shock Nobody Sees Coming - Ad

While headlines scream "Tesla is doomed"...Jeff Brown has uncovered a revolutionary AI breakthrough buried inside Tesla's labs. One that is helping AI escape from our computer screens and manifest itself here in the real world all while creating a 25,000% growth market explosion starting as early as July 23rd.

Bernie Sanders Shares First Thing He Would Do As President — And It Could Be A Jab At Elon Musk

Bernie Sanders lost the 2016 and 2020 presidential races. In a recent interview, Sanders shared what he would do first if he were president.

Thinking about taking a stab at IV therapy? Ask some questions first

IV therapy clinics are springing up around the country, touting quick ways to recover from a hangover or a hard workout. But doctors and regulators preach caution.

Back This Medical AI Tech

Back This Medical AI Tech - Ad

You don't often find healthcare tech company valued at $4M. HeartSciences is an exception. With $75M invested, including R&D, clinical trials, and product development, their patented AI software is approaching FDA submission, a potential major inflection point.

Iran’s president orders country to suspend cooperation with UN nuclear watchdog IAEA

DUBAI, United Arab Emirates (AP) — Iran’s president on Wednesday ordered the country to suspend its cooperation with after American and Israeli airstrikes hit its most-important nuclear facilities, likely further limiting inspectors' ability to track Tehran's program that had been enriching uranium to near weapons-grade levels.

Trump's Decision To End Tax-Free Loophole For Low-Value Goods From China Leads To A Sharp Decline In Air Cargo Shipments

The U.S. ended the tax-free exemption for low-value goods from China in early May, leading to a decline in air cargo shipments.

How to Hack a $1.3T Market

How to Hack a $1.3T Market - Ad

Forget concrete. The new foundation for real estate success is digital, and Pacaso leads the way. Their tech unlocks a $1.3T real estate market. They've already earned $110M+ in gross profits in their operating history and reserved the Nasdaq ticker PCSO.

This Everyday Investor Built a $2 Million Portfolio From Just One Stock — Here's the Company

An everyday investor has built a $2 million portfolio by investing exclusively in software firm Palantir.

North Koreans swim and play at a beach resort touted as a boost for tourism

SEOUL, South Korea (AP) — North Koreans swam, rode water park slides and enjoyed other water activities at a newly opened state media reported Wednesday, as the country largely maintains a ban on the entry of foreign tourists.

Is a Deliberate "Dollar Reset" Already Underway?

Is a Deliberate "Dollar Reset" Already Underway? - Ad

In an office building across the street from the White House, a powerful unelected official has laid out a plan that could deliberately tank the U.S. dollar, which could wipe out decades of retirement wealth for millions of unsuspecting Americans. A new video explains how. It lays out four urgent steps you should take immediately.

Bitcoin, Ethereum, Dogecoin Slide Even As Q2 Turns Profitable For Crypto: Analyst Warns About Decline In BTC If The Apex Coin Doesn't Close Above This Level

Leading cryptocurrencies fell on Monday amid speculation that the Trump administration may have a “shadow Fed" before the term of Federal Reserve Chair Jerome Powell ends.

FDA requires updated warning about rare heart risk with COVID shots

WASHINGTON (AP) — said Wednesday it has expanded existing warnings on the two leading COVID-19 vaccines about a rare heart side effect mainly seen in young men.

Our No.1 AI Stock Has Nothing to Do With Tech

Our No.1 AI Stock Has Nothing to Do With Tech - Ad

Nvidia CEO Jensen Huang recently said AI requires "100 times more" power. We believe that means the best way to invest in AI right now has nothing to do with technology ... And everything to do with energy. One stock appears to be perfectly positioned...

President Trump announces trade deal with Vietnam that will let US goods into the country duty-free

WASHINGTON (AP) — President Donald Trump announced a trade deal with Vietnam Wednesday that would allow U.S. goods to enter the country duty-free.

Sig Sauer, faced with lawsuits over a popular pistol, gets protection in New Hampshire

CONCORD, N.H. (AP) — Faced with mounting lawsuits over a popular pistol, New Hampshire-based Sig Sauer asked for — and got — protection in the form of a new state law that makes it harder to .

The Unlikely Duo Rethinking Wearable Technology

The Unlikely Duo Rethinking Wearable Technology - Ad

Why did a surgeon and Snap exec team up? They saw the missing ingredient in the $84T wearables market: behavior. So they built Emteq and invented smart glasses sensors to track real-time expressions, unlocking insights into why we do things. With a $15M term sheet already secured, Emteq is what Big Tech's missing.

California-Trump Legal Battle Over National Guard Deployment Escalates After Court Ruling

California's legal battle with Trump over military deployment in LA is at a standstill after an appeals court ruled in Trump's favor.

OpenAI's Sam Altman Hints At Compensation Evaluation Amid Meta's 'Distasteful' AI Talent Poaching Spree: Report

OpenAI CEO Sam Altman in a message to OpenAI researchers, reportedly emphasized the importance of staying with OpenAI and hinted at possible compensation evaluations.

A Historic Gold Announcement Is About to Rock Wall Street

A Historic Gold Announcement Is About to Rock Wall Street - Ad

The greatest investor of all time is about to validate what Garrett Goggin has been saying for months: Gold is entering a once-in-a-generation mania. Front-running Buffett has never been more urgent - and four tiny miners could be your ticket to 100X gains.

Quantum Stocks Surge And Stumble: Here's What Happened This Week

Quantum Computing announced a $200 million private placement, Microsoft's CEO said quantum computing could take scientific advancements to the next level and more from the week.

Occidental Petroleum, Exxon Mobil, Chevron Surge In Monday Pre-Market: What's Going On?

Occidental Petroleum Corp (NYSE: OXY), Exxon Mobil Corp (NYSE: XOM) and Chevron Corp (NYSE: CVX) climbed 1.95%, 1.53% and 1.31% during Monday pre-market trading session after oil prices have skyrocketed to their highest point since January, sparking concerns about potential supply disruptions.

FDA Submission Expected This Summer - Invest Before It Happens

FDA Submission Expected This Summer - Invest Before It Happens - Ad

This company is making heart disease easier to detect with AI. Their tech has officially been designated a "Breakthrough" by the FDA. You now have an opportunity to get in at a potential inflection point.

Big Banks Pass Fed's 2025 Stress Test With Ease—But Some Say It Was Too Easy

All major U.S. banks passed the Fed's 2025 stress test, but critics say easier assumptions may have padded the results.

LOCALIZE IT: Tariffs could impact next year's fireworks displays and sales; see state consumer laws

EDITORS/NEWS DIRECTORS:

The Missing Ingredient for Big Tech's $3T Recipe?

The Missing Ingredient for Big Tech's $3T Recipe? - Ad

Big Tech doesn't build everything; they buy what's next. And only Emteq's tech offers real behavior insights for smart glasses, key to unlocking the $3T XR market. Their patented sensors track live facial muscle movements. With health-focused smart glasses in demand, only Emteq has this tech.

A hard-right lawmaker is sworn in as Greece's migration minister

ATHENS, Greece (AP) — A hard-right lawmaker was sworn in Monday as Greece’s migration minister, replacing a fellow right-wing political heavyweight who resigned following

Denmark tests unmanned robotic sailboat fleet with tensions high in the region

KOGE MARINA, Denmark (AP) — From a distance they look almost like ordinary sailboats, their sails emblazoned with the red-and-white flag .

Is Elon's Empire Crumbling?

Is Elon's Empire Crumbling? - Ad

BigBear.Ai, Rigetti Computing, Datadog, Oracle, And Tesla: Why These 5 Stocks Are On Investors' Radars Today (CORRECTED)

U.S. stocks experienced a surge on Wednesday, with the S&P 500 setting new record highs following a surprising decline in private payrolls.

Michael Novogratz's Galaxy And Invesco File To Launch Solana ETF: What You Should Know About QSOL

Asset management giant Invesco filed for a cryptocurrency exchange-traded fund focused on Solana (CRYPTO: SOL) on Wednesday, expanding its offerings beyond Bitcoin (CRYPTO: BTC).

The Tesla Shock Nobody Sees Coming

The Tesla Shock Nobody Sees Coming - Ad

Takeaways as Congress sends tax and spending cuts bill to Trump's desk

WASHINGTON (AP) — The House has passed the that President Donald Trump calls “beautiful,” getting it to his desk a day before the July 4 deadline that he had set.

Dave Ramsey Has Blunt Advice On How Much To Spend To Keep A Pet Dog Alive: 'I've Seen People Spend Tens Of Thousands Of Dollars…'

Dave Ramsey offers tough advice to pet owners facing financial difficulties. He advises against going into debt to keep pets alive.

Back This Medical AI Tech

Back This Medical AI Tech - Ad

Asian shares are mixed, tracking Wall Street split as momentum slows and Tesla drops

MANILA, Philippines (AP) — Asian shares were mixed on Wednesday following a similar drift overnight on Wall Street as losses for Tesla and other technology shares put a brake on the momentum of recent record highs.

Trending Now